Augmented Reality (AR) is an enhanced version of the physical world achieved through digital visual elements, sound, or other sensory stimuli delivered via technology.

It is a growing trend among companies involved in mobile computing and business applications in particular. an experience where designers enhance parts of users' physical world with computer-generated input.

Designers create inputs—ranging from sound to video, to graphics to GPS overlays and more—in digital content, which respond in real-time to changes in the user's environment, typically movement.