Master Communicators, Authenticity, and the Legacy of Stephen R. Covey →

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"This article also highlights one of my greatest influences, Stephen R. Covey. You’ll find him featured in more depth under Favorite Authors."

Why are some speakers, teachers, and authors considered masters at what they do? What transforms their work into what we often call “art”? In many cases, it comes down to one quality: authenticity.

When communication is both skillful and sincere—when the speaker is not just informative but genuine—it elevates the experience for the audience. But that raises a deeper question: Is authenticity alone enough to make a message valuable? Or does the final say rest with the audience and whether the message resonates with their own values?

Authenticity vs. Performance

Over the years, I’ve heard speakers who seemed polished, rehearsed, and confident—yet something essential was missing. Their words aligned with their personal brand or message, but they didn’t connect. Why? Because authenticity is more than presentation—it’s about purpose, values, and presence.

In contrast, I once sat near the front row of a talk given by Henry Kissinger around the year 2000. He spoke on the Vietnam War to a group of business professionals. Though a global figure, his message felt impersonal and transactional. There was little evidence of personal values, no meaningful connection to the audience, and no spark of authenticity. It was, frankly, forgettable.

A Masterclass in Authentic Communication: Stephen R. Covey

That same year, I had a much different experience—one that left a lasting impact on how I view communication.

In 1990, I spoke at the same church event as Stephen R. Covey, just months after the release of The 7 Habits of Highly Effective People. Before the meeting began, we sat together and spoke casually. I had heard that Covey was different in private than in public—that the man behind the scenes didn’t always match the powerful figure on stage.

But in our brief conversation, I found him calm, respectful, and quietly confident. He was authentic. When it was his turn to speak, everything about his demeanor changed. He became magnetic—his energy, voice, and presence filled the room. He didn’t use notes, yet he delivered a message rich in clarity, conviction, and connection.

Covey understood his audience and tailored his language to reflect their values and shared experiences. His body language was measured and intentional, almost like a conductor guiding a symphony. His communication wasn’t just effective—it was transformational.

Why He Stood Out

People have speculated about what made Covey so compelling: his bald head, his wardrobe, his spontaneous delivery, or his command of data and storytelling. All of these played a role—but I believe his real strength was credibility. Covey believed in what he said. He was aligned with his message and his mission. And that kind of integrity is impossible to fake.

His book, The 7 Habits of Highly Effective People, continues to influence millions. From “Be Proactive” to “Sharpen the Saw,” his framework empowers individuals to live with intention, align their values with action, and lead with authenticity.

A Final Reflection

This article was originally tied to a book I wrote that has since been removed from major retail platforms. While the publishing journey for that particular book hit a roadblock, the core message remains essential—and is now carried forward more fully in my newest work.

I’ve left this post here not only to honor the influence of Stephen Covey but to emphasize how important authentic communication is to leadership, personal development, and how we connect as human beings. I believe that messages still matter—especially when they come from the right place.

Mastering The Power of Communication E-Book Available Exclusively at Connected Events Matter Online Shop →

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Available in E-Book only on Connected Events Matter’s Online Store. (She Shop on Dashboard or us the link above)

Listening to and Evaluating a Master Communicator →

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Amazon Reviews of Mastering the Art of Communication: The Power of Precision in Language →

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Dan Diaz - Reviewed on Amazon

5.0 out of 5 stars - Mastering the Basics: Essential for Future Success

Reviewed in the United States on June 13, 2024

This book may seem basic at first glance, but don't let that fool you. This book lays down the fundamental building blocks for anyone serious about improving their communication skills. As someone who has delved into many self-help and professional development books, I can confidently say that the principles outlined here are not only foundational but absolutely crucial for long-term success.

What makes this book stand out is its focus on becoming an interesting speaker and communicator, not just on the techniques. It’s about transforming into someone who can convey ideas with clarity and precision. This approach ensures that readers are not just learning how to communicate but are evolving into compelling wordsmiths.

The basics are what matter most. By focusing on these core principles, you’ll be well-equipped to handle any communication challenge that comes your way in the future. I highly recommend this book for anyone looking to enhance their communication skills in a meaningful and lasting way

Why I wrote Mastering the Art of Communication →

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Discover the power of influential communication and become a Wordsmith with this comprehensive guide to communication. This book teaches readers how to unlock the right words to make a lasting impression and establish meaningful connections. By the end of this book, readers will have the tools to express their thoughts, feelings, and ideas with clarity and precision.

The benefits of reading this book include:
- Unlocking the power of influential communication to establish meaningful connections
- Discovering the right words to make a lasting impression
- Transforming your life with the correct language for any situation
This book provides readers with step-by-step instructions on becoming a Wordsmith, including industry-specific terminology, search engine optimization, demographic analysis, and situational analysis. It also includes tips and tricks for effective communication.

                                    Why I wrote this book.
In 1990, when I sat next to Stephen R. Covey, who was scheduled to be the second speaker of that day, with me speaking first in a small group, my expectations were high.
Looking back 33+ years, his book The 7 Habits of Highly Effective People is still one of the most inspiring and impactful books ever written about how success comes from building internal character based on values and principles rather than just trying to change behavior.
As I wrote my recent book, "Mastering The Art of Communication: The Power of Precision in Language," many of my impressions and thoughts came to mind that day from listening to and experiencing Stephen Covey's talk from years ago.
My book aimed to focus on what added to the words of Covey's message. These include unlocking the power of influential communication, using the right words and language, and the importance and totality of a speaker's nonverbal communication.

  Become a Master Communicator & Make a Lasting Impression.

Watching a Master Communicator →

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Speaking just before Stephen R. Covey 30+ years ago, I watched a master of the art of communication demonstrate the power of precision in language and how important having charisma is when you are the speaker.

In my book, "Mastering the Art of Communication: The Power of Precision in Language," as well as in this video, the focus is on using the appropriate terminology in communication to make a meaningful difference to convey the desired goals, make wanted connections and draw attention to the challenges speakers and writers face as the terms available for communication expand and overlap in our business and personal settings.

Among many, Industry-specific Terminology, Search Engine Optimization, Demographic Analysis, and Situational Analysis are areas of focus where communication improves dramatically and where terminology is adequately considered.

Mastering The Art of Communication The Power of Precision in Language

Product Description - Mastering The Art Of Communication →

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This book will equip readers with the essential toolkit of becoming a Wordsmith. With the right words, readers will be able to communicate effectively and express their thoughts, feelings, and ideas with clarity and precision. Inside, readers will find a comprehensive guide to understanding communication, effective communication, and how to improve communication skills.

The benefits of reading this book include:
- Unlocking the power of influential communication to establish meaningful connections
- Discovering the right words to make a lasting impression
- Transforming your life with the right language

Inside, readers will find:
- Step-by-step instructions on how to become a Wordsmith
- Industry-specific terminology, search engine optimization, demographic analysis, and situational analysis
- Tips and tricks for effective communication

Don't miss your chance to become a Wordsmith and make a lasting impression

Author Brent M. Jones AD page for Mastering The Art of Communication