How Social Media Sites use Color to Create an Emotional Response →


Color is the prompt that gets your audience to see what you want them to see, feel what you want them to feel, and do what you want them to do.

Gray is reassuring and suggests simplicity, wisdom, calmness, and feelings of practicality, old age, and solidarity. It also can carry some negative implications, such as depression and loss.

Research by the University of Winnipeg, Canada, on the impact of color on marketing states that people make up their minds within 90 seconds of their initial interactions with either people or products. With products, as much as 90% of their decision is based on color, and social media experts use it to create an emotional response. The following list shows some of the colors’ positive and negative influences.

Black: expensive, luxurious, serious

Blue: trusted, creditable, approachable, inviting

White: clean, moral goodness, pure

Yellow: happiness, warmth, joy

Orange: optimism,

Red: passion, intensity, danger, power

Green: environment, nature, love, envy

Purple: royalty, luxury, royalty

Gray: simplicity, wisdom, calmness, aged

Turquoise: peace, calm, tranquility, emotional balance

All colors have positive and negative effects, and the messages change with the intensity and tone of the color changes. The challenge is picking the right color must be balanced against the potential of unintended consequences.

The gray in the picture here was picked because it imparts wisdom, and if you don’t believe that, then the reason was to offer calmness if you don’t accept the knowledge here.



Social Media can be a big letdown leaving you depressed and upset →

Would you happen to know if this picture pretending connection requires an explanation? Do you know if lips met? Did anyone kiss? Is this a symbolic reminder for whatever?

How can you be happy for these two people when their lack of real connection is reinforced in such an obvious way? For that matter, the only validation Social Media sometimes offers is if you are selling something. So if you're not selling and only trying to help, you're likely just out of place.

Social media capitalizes on isolation by "separating" us from friends, making us want to check what these friends are doing. Connecting on social media creates more disconnection. Being on social media isolates us from our real-life networks.

Social media can make you more negative and is an outlet for stress, frustrations, and heartbreak or a place to share thoughts and feelings on the world’s tragedies. And while it may make the sender of these messages feel better momentarily, just getting things off their mind, it certainly doesn't relieve those reading it.

Of course, right now, that is you. If you have read this far then the question might be, why” What should I say in a post about social media? How about:

“Sorry for this post, but remember, 99.9765% of the posts on this site are positive.”

Check them out.

Pinterest drives traffic, supports websites, and is a major search engine resource they say? →

Driving traffic is where Pinterest is one of the best helpers you can find, next to Google. The Pinterest Pin is the perfect marketing tool. It can contain a great picture but just a few words.

A picture, of course, is worth a thousand words. If the image captures the viewer’s interest, the inside message can present a short message and make it clear that much more about the subject can be found because a link to the website is included with that quick inside pin page that takes people to the website.

My website, connectedeventsmatter.com, has taken time to grow but now has visitors from over 150 countries. The site reviews promote my books and offer career and personal development advice.

Direct and Google represent the path almost 70% follow to the site. Of the remaining 30%, half comes from Pinterest, and the rest is from Facebook and Twitter.

“Pinterest is no longer just a social media site but should be considered a search engine, with approx.250 million active users looking for inspiration and fresh ideas each month. With increasing users, Pinterest SEO is essential for digital

marketers to master.”

  • 60% of Pinterest users get their purchase ideas from the platform.

  • 70% say they are inspired to make a purchase they weren’t previously considering.

  • 90% of Pinterest users report that the website helps them make a purchase.

Is it a Website or a Blog, and what is the difference? (Yes, No, and Depends) →

All websites are not blogs, but all blogs are a type of website. The primary difference between a blog and other websites is that blogs are regularly updated with new content displayed in reverse chronological order, with recent posts appearing first. Blogs are also known as online journals or informational websites.

Websites have domain names or web addresses, and some websites serve as hosts for blogs. For instance, WordPress and Squarespace are web websites that support various blog formats.

While both approaches provided good answers, they differ in their perspectives. The term "blog" originated from shortening the word "weblog" to "blog," which is a website where you can post articles. Not all websites are blogs, and some serve just as signposts without any updates. However, every website has the potential to become a blog if it is updated with new content regularly.

Therefore, blogs and websites are essentially the same unless they are treated differently.